About
Matthew Wolff with President of Northeastern University | Northeastern Co-Op Experience NYC
I grew up obsessed with social media and the creator economy, building accounts since middle school, studying the music industry at Northeastern, and eventually making it a career.
I've grown accounts from zero to hundreds of thousands, worked inside a major label, and am currently building tools to succeed in the digital content space.
I care about the intersection of content, culture, and business.
Portfolio
5 Projects
01
Ultra Records
Sony Music Entertainment - Digital Marketing Intern
4B+
Campaign Views
100M+
Daily Interactions
1M+
UGC in 90 Days
7K+
Industry Contacts
- Pitched 100+ new releases to Spotify, Apple Music & Tidal
- Analyzed viral trends for "Kompa" (2.1B views) and "Pedro" (#1 Spotify Viral 50)
- Weekly media blasts to 7,000+ industry contacts
02
Barstool Sports
Campus Viceroy - Northeastern University
22K+
Followers
31,000%
Interaction Growth
70K+
Bracket Votes
28K
Day-One Food Votes
- Managed official @BarstoolNEU account from launch
- Designed viral bracket competition and campus food vote
03
TikTok & Content
Personal & Client Accounts
200M+
Total Views
200K+
Followers
40M+
Single Video
125K
Agency Growth
- Managed 5+ artist fan pages, 10M+ views across 3 accounts in 90 days
- Partnered with 7+ brands including Moe's, Coldest Water, and Cue (acq. by Reddit)
- Grew friend's fitness account to 60K+ combined followers
04
Rivet
Product & Research Intern
22K+
YouTube Subscribers
5,000%
Engagement Lift
16K+
New Followers
1 Mo.
Time to Results
- Built content maturity model framework for the startup
- Repurposed content cross-platform to establish brand identity
Before
After
05
Chaotic Good
Management LLC - Social Media & Content Strategist
6+
Artist Accounts
16M+
Views Generated
- Managing content strategy and scheduling for emerging artist roster
- AI clip generation and distribution across 6+ artist TikTok accounts
- Automated the full content pipeline from sourcing to scheduled delivery across 6+ artist accounts
Built In-House
StemDeck
A custom React app I built to automate the full artist content pipeline. It searches YouTube, TikTok, Instagram, and X simultaneously, clips video via Vizard AI, and delivers organized content to Dropbox with scheduling, batch actions, and a mirroring feature to avoid copyright detection.
Accounts I've Built
Accounts grown or managed, from zero to scale
181K
Followers
110M+ views · 17M+ likes · 11M on one video
Experience
Abrams Fensterman LLP
- Paralegal support for estate administration and 9/11 victim compensation matters, drafting 8–10 affidavits, petitions, and pleadings per filing cycle.
- Coordinated document production and court filing logistics for 15+ active matters across Surrogate's Court and guardianship proceedings.
Chaotic Good Management LLC
- Managing social media strategy and content for 6+ artist accounts under NDA, generating 16M+ views across TikTok.
- Building content pipelines, release rollout frameworks, and audience growth playbooks for emerging acts.
Independent Content Creator
- Built TikTok following to 200K+ and generated 200M cumulative views, with individual videos reaching 40M+.
- Partnered with 7+ brands (Moe's Southwest Grill, Cue, acquired by Reddit) on sponsored content reaching millions of impressions.
Sony Music Entertainment
- Pitched 100+ new releases to DSPs (Spotify, Apple Music, Tidal) securing playlist placements to support release optimization.
- Translated social performance patterns into content recommendations for "Kompa" (2.1B views) and "Pedro" (#1 Spotify Viral 50). Distributed media blasts to 7,000+ industry contacts.
Barstool Sports
- Managed official Northeastern Barstool account, growing following to 22,000+ through daily content across campus sports, trending news, and student life.
- Created viral interactive content including a March Madness bracket generating 70K+ student votes.
Rivet
- Developed cross-platform content strategy resulting in a 5,000% engagement increase, 16,000+ new followers, and 20% user growth.
- Conducted product research on creator-economy tools to inform feature development and user workflow.
Green Line Records
- Signed 2 artists to student-run record label through targeted outreach, supporting development from signing through release strategy.
- Contributed to one release achieving nearly 100K Spotify streams while mentoring incoming A&R team members.
Contact
Let's
Connect
Whether it's a collab, a project, or just a conversation, I'm always open.
© 2026 Matthew Wolff